Google AdSense Update 1/1/2024
Brian Wilson
Last Update één jaar geleden
Google AdSense, the world’s most popular online advertising platform, announced two major updates in 2024: a move to a CPM (cost-per-mille) pricing model and a revamp of its revenue share model. These changes will have a significant impact on publishers, both positive and negative.
1. UPDATE ON ADSENSE REVENUE SHARE STRUCTURE
Google AdSense announced a significant shift in its revenue share model, moving from a unified percentage to separate rates for buy-side and sell-side transactions:
Google Ads buy-side: Google Ads will take its average 15% cut, leaving the publisher with the remaining 68%. This scenario remains largely unchanged from the previous model.
Third-party platform buy-side: Here, the publisher receives 80% after the third-party platform deducts its fee. Google is not involved in this transaction and has no visibility into the platform’s fees.
2. UPDATE ON THE MOVE FROM CPC TO CPM
Google AdSense previously used a CPC (cost-per-click) pricing model, in which publishers only receive money when a user clicks on an ad. With a CPM pricing model, publishers will receive money for every 1,000 impressions of an ad.
IT’S IMPORTANT TO NOTE THAT THIS CHANGE WILL NOT INFLUENCE THE TYPE OR QUANTITY OF ADS PUBLISHERS CAN DISPLAY ON THEIR WEBSITES.