Rewarded Ads

Rewarded ads represent a dynamic digital advertising format where users receive incentives for engaging with or viewing an advertisement. Unlike traditional ads that users might overlook, rewarded ads provide users with a compelling reason to interact with the content.

Rewarded ads offer users various incentives, such as in-app or website rewards like virtual currency, extra lives, power-ups, or access to premium content, in exchange for engaging with the advertisement. While commonly found in mobile games and apps, PubPower extends support for this ad format to publishers' websites, particularly download and gaming sites, enriching the monetization opportunities for content creators.

"Rewarded ads offer benefits to the entire advertising ecosystem — users, advertisers, and publishers." - Google: Rewarded Ads

• Users are in control of the ad experience. By willingly choosing to engage (click-to-play) with an advertisement in return for a reward, users unlock access to content they would otherwise need to purchase, leading to increased engagement.
• Advertisers gain access to a more effective format, even when considering traditional video metrics like completion rate. Rewarded video ads boast high viewability, and advertisers are eager to invest more in formats that drive increased user engagement.
• Publishers have the opportunity to boost their earnings through interactive advertisements. This allows for diversification beyond in-app purchases or premium content sales on websites. Rewarded ads also attract high CPM prices around $1.5-$30 from advertisers, which will significantly boost publishers overall revenue.

PubPower's approach to rewarded ads extends beyond mobile apps and games, allowing publishers to implement this format on their websites as well. Additionally, publishers can customize when users receive rewards to minimize disruption to the user experience.

Rewarded ad offers a win-win situation where users receive valuable incentives, app developers monetize their content, and advertisers gain exposure for their products or services. However, it should be taken notice that the success of rewarded ads relies on creating a positive and mutually beneficial experience for users, publishers and advertisers, so adjusting and testing ads placement, timeout and required watch time are the key factors that need to be considered.