What is GAM?

Google Ad Manager (GAM) is an advanced ad management platform designed specifically for large publishers with significant direct sales. It offers robust features and granular controls, supporting various ad exchanges, networks, and formats, including AdSense, Ad Exchange, third-party networks, and exchanges.

1. Monetize All Inventory Types: Whether it's websites, mobile apps, videos, or games, GAM helps you effectively monetize all your inventory types.

2. Centralized Management: Manage all ad inventory from multiple sites, ad units, campaigns, and more within a single platform.
3. Direct Deal Management: Easily handle direct deals from buyers within GAM.
4. Third-Party Network Integration: Compete for ad inventory by leveraging third-party networks.
5. Advanced Reporting: Access more complex reports and gain granular insights into your ad performance and inventory forecasting.
6. Price Floor Optimization: Optimize price floors based on user location, ad unit, device, and other factors to maximize revenue.
7. Role Management: Assign specific roles to users (e.g., sales executive, administrator) for streamlined operations.
8. Regulatory Compliance: Ensure compliance with GDPR and CCPA regulations regarding user data and privacy.
9. Ad Protection Features: Utilize advanced ad protection filters and ad blocking recovery tools to enhance revenue and protect your brand.
10. Delivery Tools: Access delivery tools for line item troubleshooting and campaign planning, simplifying ad operations and targeting.

In summary, Google Ad Manager offers comprehensive solutions for publishers to efficiently manage their ad inventory, optimize revenue, and navigate the complexities of the digital advertising landscape.